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  • atlas3D Sells Event Space & Improve Guest Experiences Through Virtual Platforms

    FROM THE Winter 2017 ISSUE

Software and services company concept3D is redefining the virtual tour experience with its new platform. Unlike other interactive maps and virtual tours, atlas3D allows event space marketers to create a fully immersive digital experience to more specifically fit guests’ needs. atlas3D helps marketers sell their event space, as well as vastly improve their guests’ experience at the event. While other maps are set in a fixed space, atlas3D allows guests to zoom in or out as much as they need to, including searching for rooms and seats within the building, or even restaurants and hotels around the area.

“The best way to sell a space in a virtual/ online world is to have a really good representation of what your space is. You need to be able to map the outside and surrounding areas of the event space, as well as the interiors of the space,” says Chris Munz, vice president of business development at concept3D. “We’re looking to immerse customers into these spaces—before, during and after the event. Ultimately [atlas3D] will help facilities set themselves apart and put themselves in the next stage of technology advances”

Virtual tours, video, contact information and the integration of third-party feeds can all be uploaded to the maps, making atlas3D a one-stop location-based information hub. All of this allows event marketers to create engaging and unique experiences.

With the opening of Spa Adolphus in fall 2016, The Adolphus Hotel now offers add-on packages to incorporate wellness into meetings and events. The Spa Adolphus Revive & Refresh breakout sessions, for example, provide short relaxation breaks—including on-site mini spa services, seated massage, or hydrating aromatherapy hand treatments—to ensure attendees can renew their focus for the duration of a meeting.


The soon-to-open Omni Frisco Hotel in Dallas has announced the names of its new director of operations, director of finance, director of sales and marketing, director of engineering, director of human resources and neighborhood services general manager.

The hotel will open in July 2017. All of the announced positions will report to Jeff Smith, hotel general manager.