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  • atlas3D Sells Event Space & Improve Guest Experiences Through Virtual Platforms

    FROM THE Winter 2017 ISSUE

Software and services company concept3D is redefining the virtual tour experience with its new platform. Unlike other interactive maps and virtual tours, atlas3D allows event space marketers to create a fully immersive digital experience to more specifically fit guests’ needs. atlas3D helps marketers sell their event space, as well as vastly improve their guests’ experience at the event. While other maps are set in a fixed space, atlas3D allows guests to zoom in or out as much as they need to, including searching for rooms and seats within the building, or even restaurants and hotels around the area.

“The best way to sell a space in a virtual/ online world is to have a really good representation of what your space is. You need to be able to map the outside and surrounding areas of the event space, as well as the interiors of the space,” says Chris Munz, vice president of business development at concept3D. “We’re looking to immerse customers into these spaces—before, during and after the event. Ultimately [atlas3D] will help facilities set themselves apart and put themselves in the next stage of technology advances”

Virtual tours, video, contact information and the integration of third-party feeds can all be uploaded to the maps, making atlas3D a one-stop location-based information hub. All of this allows event marketers to create engaging and unique experiences.

Texas has many uniting themes throughout the state, and one is a pride in the state’s history and natural beauty. The state’s wide variety of museums and botanical gardens is a testament to that pride, and these locations—which range in focus from the history of Dr Pepper to the oil industry to state wildlife and more—can make for the perfect (not to mention memorable) venue for a meeting or event. Many museums have several venue spaces to offer, making it easy to customize an event based on size, technology and set-up needs, and overall vibe.


The Highland Lakes Region extends from Lady Bird Lake in downtown Austin to 100 miles outside the city to Lake Buchanan. The chain of seven lakes formed from a series of dams along the Colorado River offer opportunities to boat, kayak, fish and swim while taking in the Texas Hill Country. 

It’s a “serene environment,” says Salina McCullough, sales and programs manager at Canyon of the Eagles, “away from the hustle and bustle of the city.”


Organization is key to a planners’ success; a system for staying on track makes for a sense of control, even for the largest of workloads. But keeping track of daily tasks, upcoming events and goals can be overwhelming, and rarely are all those things recorded in one place. That is until the Bullet Journal took hold. Ryder Carroll, inventor of the Bullet Journal, calls it “an analog system for the digital age that will help you track the past, organize the present, and plan for the future."