TSAE: Developing & Designing Engaging Sponsorships

Location: Texas Medical Association, Thompson Auditorium (1st Floor) // 401 West 15th Street / Austin TX 78701

Answering the question "Who wants exposure to my audience?" is the first step to an engaging sponsorship. Once you find strategic sponsor prospects, and then learn what they are looking for, you have the foundation for a powerful partnership.

Recent reports indicate that philanthropic organizations, including corporate givers, are asking for more marketing benefits from their nonprofit and association partners, yet neither parties are sure how to value them. On the flip-side, nonprofit organizations may not know how to ask for and negotiate additional fees for these benefits.

We'll go beyond understanding benefits and exploring valuable rights to analyzing your current sponsorship offerings so that sponsors will respond more favorably to your presentations.

Presented by Ann Ranson

www.tsae.org