Houston Completes 2017 with Convention Sales Record

  • Houston Completes 2017 with Convention Sales Record

     
    POSTED March 19, 2018
     

The City of Houston set another record year in convention sales. Visit Houston announced that for the third straight year, a large number of room nights, tied to future conventions, were booked in 2017.

Houston First, which operates in partnership with the Greater Houston Convention and Visitors Bureau under the brand name “Visit Houston,” is responsible for bringing conventions and tourism to the city.

“Our city is experiencing the return on investments in our convention district. More conventions and hotel room nights result in more jobs and an overall positive economic impact on Houston,” said Dawn Ullrich, president and CEO of Houston First.

The sales team booked 429 conventions and meetings in 2017, representing 802,852 room nights, up from 765,401 room nights in 2016.

“Our sales, events and services teams are to be commended for their tireless work to grow and strengthen Houston’s convention and meeting business,” said Ullrich.

Mike Waterman, president of Visit Houston, agrees with Ullrich. “Our sales team’s production jumped from 550,000 room nights in 2014 to more than 800,000, a 41 percent increase, surpassing our 2017 goal by more than 50,000 room nights.”

All of these increases can be attributed by Super Bowl LI, the World Series, renovation of the George R. Brown Convention Center, activation of Avenida Houston (a downtown entertainment district), and new restaurants and hotels openings, like the Hilton Americas-Houston.

“Houston has spent the last several years improving our infrastructure to compete on a global scale. We are thrilled that our global profile as a destination is being solidified and we expect this positive momentum to continue to build,” said Waterman.

Houston First currently manages more than 11 city-owned buildings, plazas and parking facilities.

Food trucks may be mobile, but they aren’t going anywhere, since their popularity only seems to grow with each season. A New Jersey hotel is getting in on the fun! Along with over 18,000 sq. ft. of flexible meeting space, Embassy Suites by Hilton in Berkeley Heights, New Jersey, offers the Grain & Cane “Gastro Truck” as a fun option for a mid-meeting break or post-event dining option.

 

The family-focused, Wisconsin-based Great Wolf Lodge opened its first resort in Wisconsin Dells in 1997. Over the next two decades, it slowly expanded with more properties around the Midwest, moving into the Northeast, South, West and Canada. And this summer, the greater Chicago area will get its first resort from the brand.

 

Houston First Corporation (HFC) announced their redevelopment plans for Jones Plaza, located in the heart of downtown’s Theater District. Rios Clementi Hale Studios (RCHS) was selected to lead this project and stated that they aim to revitalize the plaza into a vibrant public square for all visitors. The project will begin in May 2018 and is slated to be completed in November 2020.