Museum of Fine Arts

How to Make Your Event a Trendsetting Media Darling

Getting media to your event takes more than sending a blanket press release with the same information to every journalist you can find on a list. It takes a personalized media pitch for each journalist—and an event that’s unique enough to earn coverage. We gathered 10 tips from PR gurus Karen Henry, owner of The PR Boutique in Houston, and Kellie McCrory, owner of MCA Public Relations in Dallas, on how to get the press to your event.

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