Getting media to your event takes more than sending a blanket press release with the same information to every journalist you can find on a list. It takes a personalized media pitch for each journalist—and an event that’s unique enough to earn coverage. We gathered 10 tips from PR gurus Karen Henry, owner of The PR Boutique in Houston, and Kellie McCrory, owner of MCA Public Relations in Dallas, on how to get the press to your event.
Food festivals have become as common as movie openings in Los Angeles, with one or more just about every weekend. But L.A. Loves Alex's Lemonade, which took place a couple of weeks ago on a grassy plaza on the UCLA campus, stands apart from the rest - in both the top toques it attracts and the cause it supports. The event benefits Alex's Lemonade Stand Foundation, a nonprofit that funds research into childhood cancer.