The Planning

-The Planning-
BY Melissa Sersland
-The Planning-
BY R. Chad Dove


Think Spring for Your Next Goodie Bag

Event bags are always a hit with guests. And while most parties can’t live up to the standard of celebrity gift bags (This year’s Academy Award gift bags included $20,000 worth of merchandise featuring a private dinner party at Morton’s steakhouse and a pair of Beamer Video Phones), us ‘regular people’ can have just as much fun with gifts for our guests. Themed bags are a consistently good idea, and we have just the thing for your upcoming spring soiree.

Test Your Team at Travaasa

Located in the heart of Texas Hill Country overlooking Lake Travis, Travaasa Austin is a luxurious landscape for your next meeting or event. With 210 acres offering numerous opportunities for team-building, relaxation and meeting space, groups can find something new and exciting around every corner.

Be in the Know: Strategic Meetings Management Matters

IT USED TO BE ENOUGH for meetings, events and incentive trips to be fun. But both the economy and the job of an event planner have changed. You have to know about the industry your client is in, and other meetings that go on within the company, to be able to create experiences that will increase revenue or save the company money. Enter the idea of Strategic Meetings Management (SMM).

Here’s how it works, how to get training in it, and why it will be important to both the company’s and the event planner’s bottom line:

Discover the Solutions to Humdrum Soirees

THE HOTTEST, MOST UNUSUAL ENTERTAINMENT IN THE COUNTRY CAN BE FOUND RIGHT HERE IN TEXAS. Extraordinary entertainers are the solution to humdrum soirees and lackluster socials, but discovering them requires the answer to one little question: Does your client need a keynote speaker, emcee or graffiti artist? This probably doesn’t even seem like a valid query-at least not one you ask yourself often-but it can make you think twice about what your client really needs. And it can lead to some really exciting events.


The Power of Brand Ambassadors

How do you know if a branding campaign is successful? Gauge the number of brand ambassadors its has created.

In general, the more fans of your brand, the better. It’s a simple formula- and one the San Antonio Convention and Visitors Bureau has taken to the next level.

The San Antonio Convention and Visitors Bureau has hit the mark of certifying 1,000 Certified Tourism Ambassadors (CTA). The CTA is a nationwide program that serves to increase tourism by training front-line hospitality employees and volunteers to turn every visitor encounter into a positive experience.


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