• The 4 Eleven Keeps Fort Worth’s South Main Revitalization Moving

     
    FROM THE Fall 2018 ISSUE
     

    New Venue Spotlight

  • The 4 Eleven Keeps Fort Worth’s South Main Revitalization Moving

     
    FROM THE Fall 2018 ISSUE
     

    New Venue Spotlight

  • The 4 Eleven Keeps Fort Worth’s South Main Revitalization Moving

     
    FROM THE Fall 2018 ISSUE
     

    New Venue Spotlight

The 4 Eleven at 411 South Main Street in Fort Worth is a mixed-use property that includes an event venue, several retail shops and space for a restaurant. The project involved transforming an 18,000-square-foot warehouse, which was slated to be demolished and replaced with a parking garage. 

The property is nestled in the heart of Forth Worth’s up-and-coming South Main Village. “When we saw this building, we believed we had to do something special, and that it was the right thing to do for the neighborhood,” says Jana Clark, co-owner of 4 Eleven. “When you drive down South Main, you already see the renaissance that is happening. It feels fresh and energetic, like watching a new season bloom. For me, it’s where my dreams are coming true; community, collaboration, design, culinary and artistic expression have collided under one roof at The 4 Eleven. Working with my daughter, Jessie, and a staff of creatives makes every day super exciting. The whole area is now an incubator for dreamers, movers and shakers.” 

The 4 Eleven tenants include Winton and Waits, a home goods and accessories store, Greenhouse 817, a locally owned botanical design studio; LTO, featuring furniture and decorative accessories, and Alchemy Pops, which offers handmade artisan frozen pops. Each store has its own entrance on South Main Street and is also accessible through the main public entrance. The property includes 18,000 square feet of space, which is ideal for a fullservice restaurant and bar.

In addition to retail shops, The 4 Eleven offers a 6,300-square-foot venue that allows for customizable floor plans and room for up to 420 guests.

The event space in the main warehouse reveals its industrial past with exposed beams, duct work and white brick walls. Two staircases lead to an open mezzanine with expansive windows providing natural light and views of the surrounding area. The outdoor space includes a courtyard with rustic brick walls and an ivy-adorned garden patio providing two distinct areas for celebrating outdoors. 

The venue offers a catering kitchen as well as an on-staff event producer, Karl Marshall. Marshall, a 20-year industry veteran, previously worked as the director of special events for the Dallas Market Center. 

The 4 Eleven is mere blocks from downtown Fort Worth, the Fort Worth Convention Center and multiple hotels, restaurants and entertainment venues. 

For more than 300 years, ranching has been a way of life—and business—in Texas. The uniquely Texan ranch experience has captured the imagination of the world, and ranches have served as uncredited “stars” for some of Hollywood’s most iconic productions: from Reata, the fictitious ranch depicted in the classic movie “Giant,” to the glamorous Southfork Ranch, home of the primetime soap opera “Dallas.” Longhorns, horses, cowboys, rodeos, 10-gallon hats and cowboy boots: There is an alluring mystique surrounding Texas ranches.

 

In November, Dallas-based Todd Interests opened Thompson Dallas, part of hospitality brand Thompson Hotels. Thompson Dallas features 219 rooms, including 52 suites, two penthouse suites, and two culinary destinations.

 

When it comes to planning events, planners must be choosy when determining the venue. Setting priorities like location, size, and technological capabilities sets them up for a successful event, but often forces them to weed out dozens of venues due to their limitations. Although sometimes, a venue comes along that provides the perfect location, high-speed technology, and much more without having to compromise.