• Arlington CVB Study Shows Positive Tourism Results

     
    POSTED August 24, 2016
     

Almost 14 million visitors spent an estimated $1.4 billion last year in Arlington, Texas, according to a study conducted by Longwoods International. This study was prepared for the Arlington Convention & Visitor’s Bureau with a mission to provide an overview of Arlington’s tourism business in 2015. It included information about overnight and day visitors, how much visitors were spending and other relevant trends.

“As Arlington undergoes a transformation, we can see that travel and tourism continue to experience significant growth,” says Ron Price, president and CEO of the Arlington Convention & Visitors Bureau. “Continuing to expand upon Arlington tourism options with new projects like Texas LIVE! and others is a key element of success to properly compete with comparable destinations.”

In 2015, Arlington had 3.9 million visitors and of those, an estimated 56 percent stayed overnight, while 44 percent came for day visits.

“We use the results of this study to gather visitor information and assess the impact of our ongoing tourism efforts,” says Decima Mullen, senior director of marketing and public relations for the Arlington CVB. “This is a positive testament that those efforts are continuing to build upwards, creating a stronger economy for our community while consistently offering our visitors memorable experiences.”

League City CVB manager Stephanie Polk shares her career journey.

Originally from Kentwood, Louisiana, Stephanie Polk, TDM, CTE, first made her mark on the travel and tourism industry as director of marketing for the Beaumont Convention & Visitors Bureau. There, she helped to elevate the city as a destination for recreation travelers and business groups. Wowed by her accomplishments, in 2020, League City brought her on board to lead its marketing efforts. She shares with us highlights and advice from her experience in the industry. 

 

The “Hub City’s” dynamic approach to downtown revitalization, coupled with a community that fosters an environment conducive to growth and progress, paved the way for new developments in the shape of a world-class performing arts theater, luxury stays and a Michelin star-worthy restaurant.

 

Sendero Provisions Co. and Lone Star Brewing are hosting the first-ever River Rodeo, a music festival along the Guadalupe River.