• Meet Fred Euler of the Hyatt Regency Dallas

    FROM THE Fall 2013 ISSUE
    Photo credit: Patrick Jerina

    Catering to Change Fred Euler uses his unique background to lead the Hyatt Regency Dallas through an exciting renovation.

Fred Euler, general manager of the Hyatt Regency Dallas, has 22,000 songs in his iTunes account. It’s not surprising, considering his first job was with a cover band playing in his hometown of Milwaukee and touring the South.

"We always traveled in a motor home, and I would cook for the band," Euler says. "I truly enjoyed it, so when I was thinking about the next phase of my life, I decided it should be more than a hobby."

After earning a two-year degree in culinary arts and graduating with a bachelor’s degree in hotel management from the University of Wisconsin, Euler has spent 37 years with the Hyatt organization as a caterer, manager and general manager of eight different Hyatt properties. His current post at the Hyatt Regency Dallas has afforded opportunities to put past experience to work.

"As catering director, I was able to plan and execute phenomenal parties, events and entertainment," he says. "It’s a really exciting side of our business and it’s at the root of my hospitality career."

The ability to execute a well-planned event was a pivotal skill during the Hyatt Regency Dallas’ recently completed $50 million renovation.

Just as the 1,120-room Hyatt Regency Dallas marked its 35th anniversary in April, it unveiled sleek, newly designed guest rooms, bathrooms and corridors. The transformation showcases purely regional touches, such as abstract images of the Trinity River.

In addition to a slate of improvements, including RFID lock systems, flat-screen televisons, in-room refrigerators and chic "barn door" bathroom closures, guest rooms are equipped with energy efficient LED lighting. Interactive nightlights are a guest favorite, says Euler. When a guest sets foot on the bedside carpet, sensors flip on a helpful floor light.

"We’re always improving," Euler says. "We’re planning a renovation to our largest ballroom this year and we’re very excited about the changes coming to Reunion Tower."

At 560 feet tall, the adjacent Reunion Tower has become an iconic part of the Dallas skyline. This fall, the rotating Wolfgang Puck Five Sixty restaurant will be joined by a reimagined observation deck. "Innovative technology and hands-on activities will make it a one-of-a-kind experience," Euler says. "We hope all the visitors coming to Dallas make it their first stop."

Nickole Kerner Bobley describes her childhood in The Woodlands as charmed. Summer days were spent exploring the community just north of Houston. One of her favorite activities was watching the installation of The Woodlands’ iconic public art. She and her friends would sit in awe, perched on their bikes, as the giant cranes carefully positioned the sculptures in place. It had a lasting impact on her. “I attribute my adult love of art to where I lived,” she notes.


You’d be hard-pressed to find a better champion of Amarillo than Hope Stokes, director of brand management for the Amarillo Convention & Visitor Council. Born and raised in the Texas Panhandle city, she graduated from nearby West Texas A&M University and her first job in the tourism industry was as an intern at the council. Stokes shared with us her love of her hometown.

What is your favorite thing about marketing Amarillo?


Texas is bursting with history.  Ever  wonder how the authenticity and legacy of those landmarks are maintained and upheld for everyone to enjoy? It’s thanks to individuals like Pamela Jary Rosser, Alamo conservator. A ninth generation Texan, Rosser was born in San Antonio and has a degree in fine arts and art history. She studied conservation in Italy with a team that worked on the Sistine Chapel, as well as Mission Concepcion and Mission San Jose. Rosser was kind enough to share her passion for history with us.