• Benchmark, Gemstone Merger Results in New Identity, New Name and Four Distinct Brands

     
    POSTED September 29, 2016
     

Following their merger, Benchmark Hospitality International and Gemstone Hotels & Resorts have created a new name and corporate identity for themselves. They will be known as Benchmark, a global hospitality company that has more than 70 hotels, resorts and conference centers, 8,000 guest rooms and 10,000 employees.

The company now includes new hospitality brands within their properties. They are: Benchmark Resorts & Hotels the existing portfolio of hotels and resorts in the U.S. and Caribbean, Gemstone Collection a combination of Benchmark’s “Personal Luxury Resorts & Hotels” and Gemstone’s “Gemstone Hotels & Resorts,” Benchmark Conference Centers which designates high-quality conference centers and Owner Advisory Group, which offers owners guidance in managing their assets.

“Our goal was to create an identity that reflects the global leadership, exceptional properties, and dynamic synergies, and opportunities the merged company now brings to its owners, guests and employees,” says Alex Cabañas, CEO, Benchmark.  

The Benchmark and Gemstone teams were advised by one of the leading hospitality market research and branding firms to help them rebrand.

In July, Chris Heeter, The Wild Institute and thousands of fans had to say goodbye to beloved speaker dog Tuu Weh.

With her fists closed tightly, Chris Heeter let her hands drop lightly to her sides, opening her palms widely and wildly. And with that small, simple motion, Heeter was unknowingly opening not just her hands, but her heart to a presence that would change her life as well as thousands of others.

 

Sheraton Austin Georgetown Hotel & Conference Center receives the AAA Inspector’s Best of Housekeeping award for its cleanliness and condition, which ranked in the top 25 percent of the 27,000 AAA inspected properties.

 

Located in Austin, South Congress Hotel and Hotel Ella are positioned as the perfect summer venues. Each hotel has offerings for a wide array of events and can accommodate corporate and social functions alike.