• Book Recommendation: “Events Spark Change: A Guide to Designing Powerful and Engaging Events”

     
    FROM THE Fall 2018 ISSUE
     

    The Power of an Event is Undeniable: An industry veteran publishes an inspired guide for event planners.

“There’s no denying the power of an event,” says Jennifer Collins, president and CEO of JDC Events. “It’s important to know how to design them properly so that lives can be positively touched and changed. In my new book, readers will explore the ins and outs of how to build engaging, memorable and successful events.”

Collins, who founded JDC Events more than 20 years ago, authored the recently published book, “Events Spark Change: A Guide to Designing Powerful and Engaging Events.” Through JDC Events, Collins seeks to create events that are significant and distinctive for government, nonprofit and corporate clients. Collins business has become the No. 1 ranked meeting and event planning company in the Washington, D.C. area every year for the past 11 years, according to the Washington Business Journal. 

Collins’ guidebook includes 10 chapters, which were written to be understandable and relatable to those in the industry. Within the book, readers will find action plans, worksheets, diagrams and case studies of experiences Collins has had throughout her career. All of this is included in order for Collins to convey real event planning knowledge to readers of her book. Choosing the right type of event, identifying resources for it, engaging stakeholders, soliciting sponsors, and creating an event flow as well as a post-event recap are all topics of discussion included in the new book. 

“Events Spark Change: A Guide to Designing Powerful and Engaging Events” is published by Crescendo Publishing, and is available for Kindle or paperback, which can be purchased on Amazon. 

The perfect holiday gift is beautiful, unique and filled with wonder. Gastro Obscura: A Food Adventurer's Guide is all of these things and more: a travel-lover’s delight with enough offbeat facts about food to spark countless conversations at the next cocktail party or event.

 

There aren’t enough dysphemisms in the English language for 2020. The good news is that the light at the end of the tunnel is coming in 2021, but we still expect to see conferences continue in virtual or hybrid environments. I can safely say that we miss the human element, such as socializing and networking, but I want to acknowledge that there are benefits to virtual.

According to a recent survey by Bizzabo, nearly two-thirds of event marketers believe tools to engage virtual attendees will play a key role in 2021.

 

It’s bluebonnet season in Texas! That time of the year when Hill Country roads are clogged with cars full of amateur photographer parents and their pint-sized Texans, jostling for position in fields of sky blue. While our love of our state flower shows no sign of ever slowing down, when it comes to the floral displays at galas and fêtes across the state, we can be a fickle bunch. So, Texas Meetings + Events magazine spoke with the experts to get the scoop on this year’s floral trends.

(Interviews have been edited for flow and clarity.)