branding

From outside-the-box photo ops to elevating go-tos like balloons, planners share how they are providing their clients with new branding ideas that ‘wow.’  

A few days ago, the Omni Dallas Hotel unveiled its “Book a Meeting, Brand the Dallas Skyline” offer. For every meeting or event booked, the hotel will brand the iconic downtown Dallas skyline with the company’s logo or message.

Meeting Professionals International, the world’s largest meeting and event industry association, has announed an organizational realignment. This includes the introduction of new leadership positions, the reconstruction of teams and their roles, and realignment of management responsibilities, to improve the company’s long-term position.