This week, I was invited to experience the new direct flight from Dallas to Monterey, California (yeah, I know—tough job, right?). The night before, I stayed at The Aldophus Hotel in Dallas (seriously, I can’t believe I get paid for this) and enjoyed a wonderful tour of the property with Kristin Crawford, director of sales. 

Wow.

What a local treasure and the history of the building is fascinating.  The location was originally sited for Dallas' city hall, but Aldophus Busch, co-founder of Anheuser-Busch, wanted the address for a luxury hotel. How can you say no to that? So they didn't. Over the years, the hotel has played host to presidents, royalty and top-tier stars such as Tony Bennett, Benny Goodman and the Andrews Sisters.

During the hotel's 2017 renovation, designers uncovered the original marble floors of the French Room Salon and they also scored the original barbershop chairs, tracking one down in Canada. Behind the front desk you can see a display of the hotel's original keys, and the vintage grand "King of Beers" chandelier hangs above the escalators in the lobby (its twin is in the stables of the famous Budweiser Clydesdales). In total, the hotel has 24,000 square feet of meeting.

I'm so thrilled I got to experience the Aldophus. (And stay tuned for info on the now easy-to-get-to meeting and retreat destination of Monterey courtesy of American Airlines.)

When it comes to planning events, planners must be choosy when determining the venue. Setting priorities like location, size, and technological capabilities sets them up for a successful event, but often forces them to weed out dozens of venues due to their limitations. Although sometimes, a venue comes along that provides the perfect location, high-speed technology, and much more without having to compromise.

 

Salado’s iconic Stagecoach Inn has opened a new event venue: Longhorn Ballroom.

 

Want to add a literary flavor to your next event–literally? Host a gathering at a library to add a scholarly tone to your fête. You could even go all-in with a literature-themed dress code. Here are some suggestions for a “novel” approach to event planning.

Houston
Houston Public Library