Frisco Convention & Visitors Bureau

The New Frisco is One of the Country's Fastest-Growing Cities

If you think you're familiar with what Frisco has to off er, you probably need a refresher. The staff at the Frisco Convention & Visitors Bureau say the city is undergoing “constant growth.” 

“We feel like every month there’s a new project,” says Marla Roe, executive director of the Frisco Convention & Visitors Bureau. “We encourage people to check back in often, because there’s always something new coming up.”

Meet Marla Roe, Frisco CVB

The city of Frisco, just 20 minutes north of downtown Dallas, is a modern-day boomtown. Its population has tripled since 2004, a feat outshined only by the number of new developments underway, including The $5 Billion Mile with Dallas Cowboys’ world corporate headquarters and three large developments with two boutique hotels. There’s also the growth at Dr Pepper Arena, Dr Pepper Ballpark, Toyota Stadium and Embassy Suites Dallas- Frisco/Hotel, Convention Center & Spa.

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