Teresa Preza first came to Sugar Land 14 years ago while pursuing a job in event management. Today, she’s assistant director of economic development for the city. Here are some of her reasons for calling Sugar Land her “home sweet home.”

TXM+E: What do you love about living in Sugar Land?

Preza: The plethora of options to live a fully entertained experience: from seeing my music idol Mariah Carey at Smart Financial Centre with my friends, to hanging out with the family in the Town Square Plaza after dinner at the one-of-a-kind Jupiter Pizza & Waffles Co. on the weekends, to catching a baseball game at Constellation Field on a hot summer day. Sugar Land truly offers big city amenities while still keeping the charm and warmth of a safe community.

TXM+E: What are some of your favorite things to do in the community?

Preza: On any given weekend, I take advantage of the free programming at Town Square, like catching a movie alfresco with my family. I also enjoy escaping into nature through Cullinan Park’s naturally preserved trails with expansive forestation. But something I take pride in is going to Smart Financial Centre to see varied performances like the Russian Nutcracker Ballet with my mom, taking my niece to see Jojo Siwa or getting a single ticket to catch one of my favorite comedians, Dave Chappelle.

TXM+E: Why should groups meet in Sugar Land?

Preza: The options to program a perfect meeting experience are limitless. Not only is Sugar Land safe, clean and aesthetically pleasing, there are more than a dozen activities and entertainment offerings and hotel options all within a 10-mile radius of the Houston Marriott Sugar Land conference center, located in Town Square. For a meeting planner, Sugar Land offers logistical ease, an ideal location, and creative and imaginative entertainment and educational spaces.

TXM+E: What are the top three things event planners should know about Sugar Land as a destination?

Preza: Location, diversity and charm. Perfectly situated right off of U.S. 69 and within 20 minutes from downtown Houston, Sugar Land is strategically located to accommodate travelers flying or driving to their meeting. Also, Sugar Land is housed within one of the most diverse counties in the nation, making it the ideal place for creative and imaginative programming and entertainment. Consistently ranked as one of the safest cities in the nation, Sugar Land offers ease, safety and walkability to not just its residents, but also to its businesses and visitors.

Event professionals are constantly thinking about how to best stimulate our guests’ senses in order to create the most memorable experience and greatest impact, whether it’s a wedding, corporate meeting or event, fundraiser or social gathering. Many people focus on only three of the five senses: taste, sight and sound. Rarely do planners pay attention to touch or smell. Strategically paying attention to scent and how it interacts with other sensory experiences can greatly impact the overall quality of an event.

 

This past December, the HALL Arts Hotel opened in Dallas. Located in the largest contiguous arts district in the country, the hotel features 183 rooms, 19 suites, a rooftop pool, restaurant and lounge, and a state-of-the-art fitness center.

 

If you’re headed to the Dallas area for a family-friendly group outing or conference, you will definitely want to check out Frisco’s newest attraction: KidZania. The 80,000-square-foot experiential learning space allows kids to explore the everyday workdays of firefighters, construction workers, journalists, fashion designers and more.