• Hilton Announced Newest Initiative at IMEX

     
    POSTED November 11, 2016
     

IMEX America, an expo for the travel, meetings and events industry, took place in Las Vegas on Oct. 10–12. There, Hilton announced and launched their new initiative, WowMakers, which will help recognize the hardworking professionals in the hospitality industry.

The program is intended to celebrate the 100,000-plus professionals in the industry by sharing their stories and helping them connect with others in the business—giving them the recognition they deserve.

WowMakers was introduced with the Museum of Wow, a showcase of stories of professionals that have created “wow” moments during their events. The initiative has also involved a revamping of meetings.hilton.com, the launching of a Twitter contest, #WowMakersContest and new offerings, including Hilton’s “Meet with Purpose” program.

On September 1, over 1,500 businesses across the country illuminated their buildings with red lights to draw attention to the devastation that the live events and performance art industries have faced as a result of the COVID-19 pandemic.

 

According to a survey commissioned by the American Hotel & Lodging Association (AHLA), frequent travelers feel safer when hotels adhere to AHLA's Stay Safe guidelines, which detail cleaning protocols for hotels during the COVID-19 pandemic. 

 

Through responses to bi-weekly surveys, Global Business Travel Association members have indicated that domestic busines travel is ramping up after months of struggle.