Cvent has created a separate region for Lehigh Valley on their website dedicated to event and meeting planners. The change signals big things for the area.

Prior to being listed as its own area, Lehigh Valley was lumped in the Philadelphia region, resulting in confusion and missed opportunities. The creation will help local properties, business and companies gain a dramatic increase in their exposure to planners.

The change came about after Discover Lehigh Valley, the region’s destination marketing organization, established a group comprised of local hotels and attractions that worked together to host a number of conversations with Cvent and had close to 40 hospitality individuals sign a petition showing their support.

“The creation of a Lehigh Valley region will be a game changer,” Marc Kaminetsky, national sales manager. “In the past, Lehigh Valley venues have been overshadowed by the Philadelphia region. Discover Lehigh Valley is excited to expose the entire region to meeting planners throughout the United States.”

Lehigh Valley, comprised of Lehigh and Northhampton countries, is the 68th largest metropolitan region in the U.S., with a $32 billion GDP—larger than that of 104 nations. It is the third most populous area in the Pennsylvania with a population of more than 820,000.

According to Kaminetsky, the addition of the region to Cvent has already increased the number of RFPs made through the website for properties such as Sands Bethlehem, Historic Hotel Bethlehem, Bear Creek Mountain Resort and Renaissance Allentown Hotel. This addition is expected to increase conversion and book more business for the region. 

The Majestic and Empire Theaters downtown San Antonio have announced a variety of upcoming entertainment experiences including theatrical performances, concerts, comedians and other live events.

 

Hotel Vin and Harvest Hall, opening summer 2020, recently commemorated its topping out onsite of its Grapevine, Texas location. The ceremony celebrated the six-story, 120-room hotel and attached food hall as the gateway to Grapevine’s historic district. Ownership of Hotel Vin and Harvest Hall falls under Coury Hospitality and Vin Depot, dedicated to paving the path for Grapevine’s future.

 

Z Resort’s luxury Hotel ZaZa Austin is now open in the Warehouse District of downtown Austin. Texas charm fuses with the city’s urban essence throughout the new property’s 8,500 square feet of meeting and event space, three beverage and dining concepts, 159 guest rooms, full-service spa and rooftop pool.