AEG Facilities’ Los Angeles Convention Center (LACC) recently announced the launch of its new website lacclink.com. The new site serves as a major communication platform for LACC’s clients, guests, employees and partners. It features content and resources for clients and attendees in a streamlined, functionally and aesthetically appealing interface.
The website offers a range of resources to clients and guests, including basic facts, easy-to-view PDF files with parking, facility and floor plan diagrams, and strategically-placed photo galleries that demonstrate the transformative power of LACC’s exhibit space. The LACC has also introduced mutually beneficial marketing partnerships with its clients in order to boost both event and facility exposure.
“Enhancing the website is in tandem with our overall commitment to excellence and goal of upgrading the facility on all levels”, said Brad Gessner, senior vice president and general manager of the Los Angeles Convention Center. “We are thrilled to offer our audience a high-functioning, easy to navigate website,” Gessner added.
Clients are now able to feature event descriptions, as well as include event photos on the LACC website, with the option to co-promote the event with LACC via social media. The website integrates with LACC’s social media accounts, and ties in the Convention Center’s social media campaigns, which have become a vital element of the LACC’s marketing plan. This allows LACC to provide the audience with real-time updates, green tips, event photos and industry news.
Visit LACC’s website lacclink.com and follow the LACC on social media to witness these successful partnerships in action and stay up-to-date with the LACC.