• Make the Most of a Brainstorming Session

     
    POSTED November 17, 2015
     

Brainstorming sessions are a great way to bring employees together, and get fresh ideas on projects that might be lagging. To ensure your meeting is on the right track and set up to be the most effective, think about following the below tips.

  • Communicate a clear goal. Write out a sentence that details what you are trying to accomplish. “How can we increase our attendance at our upcoming event?”
  • Select the appropriate employees. Invite the most creative in your department and those most removed from the project—a set of fresh eyes can breathe new life. Make sure not to overwhelm the meeting—stick to about a seven-member attendee list.
  • Limit distractions. Book a meeting room where interruptions and distractions can be kept at bay. Restrict the use of smartphones, and come as prepared as possible.
  • Be open-minded. Don’t set limits on the ideas you are looking for and restrict negative thinking. If you are in charge, don’t dominate the session; encourage others to participate and foster a good dialog.
  • Schedule a follow-up. Make a plan on how the generated ideas will be implemented. Then, schedule a review session in a work or month to discuss progress and brainstorm new ideas as needed.

Adapted from the Marketing Profs website

In 2020, Houston First Corp. (HFC) reported that the city was slated to host 252 meetings and 611,000 room nights. By March 14, the Bayou City had already hosted 115 conventions and 137,400 room nights. Then the pandemic hit, and meetings and events across the country came to a screeching halt.

We asked Michael Heckman, acting president and CEO of Houston First Corp. (HFC) how the health crisis has influenced the organization’s business model moving forward.

 

Great lighting is key. Smart décor is a must. But the mood of any gala, auction or awards ceremony lies largely on the shoulders of its master of ceremonies. Who you choose to represent your cause or organization on stage can be the difference between an event that is “ho-hum” or “electrifying.”

Texas Meetings + Events reached out to three of Texas’s favorite emcees. They shared with us how they got where they are—and what they’re doing now—along with some sage advice.