• Make the Most of a Brainstorming Session

     
    POSTED November 17, 2015
     

Brainstorming sessions are a great way to bring employees together, and get fresh ideas on projects that might be lagging. To ensure your meeting is on the right track and set up to be the most effective, think about following the below tips.

  • Communicate a clear goal. Write out a sentence that details what you are trying to accomplish. “How can we increase our attendance at our upcoming event?”
  • Select the appropriate employees. Invite the most creative in your department and those most removed from the project—a set of fresh eyes can breathe new life. Make sure not to overwhelm the meeting—stick to about a seven-member attendee list.
  • Limit distractions. Book a meeting room where interruptions and distractions can be kept at bay. Restrict the use of smartphones, and come as prepared as possible.
  • Be open-minded. Don’t set limits on the ideas you are looking for and restrict negative thinking. If you are in charge, don’t dominate the session; encourage others to participate and foster a good dialog.
  • Schedule a follow-up. Make a plan on how the generated ideas will be implemented. Then, schedule a review session in a work or month to discuss progress and brainstorm new ideas as needed.

Adapted from the Marketing Profs website

Ten years ago, when celebrating the 10th anniversary of my company, Elias Events, I wrote an article about the 10 changes I witnessed over the years. Now at the 20-year mark, I feel the need to write another article. This time around the changes in the special events industry are astounding, and to say advances in technology are a driving force behind special events is an understatement.

 

Question: What is your one must-have for business travel?
 

"My Mophie power station so I don’t have to compete for outlets during a flight delay or have that awkward moment of leaning into my neighbor’s lap while trying to find an outlet on the plane."

India Rhodes, CSEP Dallas Partner | Wilkinson Rhodes
 

 

What trends are you seeing on your event menus?