marketing

Meet Wen-D Kersten

These interviews are part of a series that highlights new hires within the industry. Have you recently started a new role or do you know someone who has? Submit your ideas to brittany.trevick@tigeroak.com.

Wen-D Kersten was recently hired as the marketing and communications manager for the Lake Geneva Chamber of Commerce and CVB.

Foodie Culture Hits Gettysburg

The Civil War may be the first thing that comes to one’s mind when thinking of Gettysburg, but a close second should be the food offerings available to the nearly 3.7 million visitors and thousands of meeting and conference attendees each year.

Destination Gettysburg Welcomes New Members to its Board

Two new members have stepped up to Destination Gettysburg’s board of directors.

The CVB recently elected Andrea Proulx, director, sales and marketing, Gettysburg Hotel and Bryan Johnson, CTA, general manager, Country Inn & Suites By Carlson hotel to serve three-year terms on the board, starting July 1.

Meet Matt Laible

These interviews are part of a series that highlights new hires within the industry. Have you recently started a new role or do you know someone who has? Submit your ideas to brittany.trevick@tigeroak.com.

Matt Laible was recently hired as the communications and PR manager for Meet Minneapolis

Meet Leah Neumann

These interviews are part of a series that highlights new hires within the industry. Have you recently started a new role or do you know someone who has? Submit your ideas to brittany.trevick@tigeroak.com.

Leah Neumann was recently hired as the catering and delivery director for FIG & OLIVE, a restaurant with eight locations across the country. Neumann is working to expand the brand’s catering opportunities in California.

An Out-of-the-Box Marketing Approach

The Greater Newark Convention & Visitors Bureau has partnered with 10 airports that offer direct flights to Newark to help familiarize travelers with the city.

“Until recently, not much was known about Newark outside of the airport, and our marketing department saw an opportunity to introduce a global audience to all that’s happening here,” says Michael Davidson, executive director, GNCVB. “It’s a big win for the CVB and a win for our airport partners, driving business in both directors.”

How to Make Your Event a Trendsetting Media Darling

Getting media to your event takes more than sending a blanket press release with the same information to every journalist you can find on a list. It takes a personalized media pitch for each journalist—and an event that’s unique enough to earn coverage. We gathered 10 tips from PR gurus Karen Henry, owner of The PR Boutique in Houston, and Kellie McCrory, owner of MCA Public Relations in Dallas, on how to get the press to your event.

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