Urban Dictionary defines Girl Friday as “a female you can rely on when you are in need of extra assistance; a female who acts as a ‘jack of all trades’ and is capable of doing almost anything,” whichisexactlywhatAdrienneLopezisto her clients. And her Fredericksburg-based business, Girl Friday & Co. Events, has the service portfolio to show for it.

“We plan all aspects of the event from beginning to end,” Lopez explains. “Our cli- ents count on us to plan and execute every detail of their event. We work from a client’s idea of what they are envisioning to create an event they love.”

Some clients know what they want and which vendors they want to work with, but need Lopez and her team to bring it all together. Other clients rely on Girl Friday & Co. to handle the online registration for attendees, whether it’s for a meeting, train- ing or special event. “We create an easy online form to capture any type of data per- tinent to the event,” she says.

Transportation and accommodations can also be part of the package. “We have a great relationship with local hotels and work closely with them to provide our clients with room blocks and anything else they may need, to ensure they have a great experience in Fredericksburg,” Lopez says.

Catering, of course, is something Lopez can coordinate by tapping into her deep knowledge of the area and local vendors.

Lastly, there is venue management and on-site coordination. “We handle site visits, site selection, setup and we work with the venue manager to create layouts for the event space. We are hands-on during the entire day.”

Before launching her company in 2012, Lopez worked for a corporate event com- pany for seven years. With the growth of Fredericksburg as a special event destina- tion, Lopez saw a need for dedicated event planners.

“Fredericksburg has become a top tourist destination in Texas,” she says. “We have so many great restaurants, more than 30 winer- ies, great festivals and so much more. We are also home to Enchanted Rock State Park.”

Lopez says she has a few special offerings clients love, including the use of fresh fruit, especially for beverage stations.

“People love healthy options when they go to events, and that can include fruit- infused water,” Lopez says.

Lastly, she says, motivation and energy are key factors in creating a memorable and successful event: “Before an event, I tell my team, ‘Keep smiling! Have fun! We can handle anything!’”

Nickole Kerner Bobley describes her childhood in The Woodlands as charmed. Summer days were spent exploring the community just north of Houston. One of her favorite activities was watching the installation of The Woodlands’ iconic public art. She and her friends would sit in awe, perched on their bikes, as the giant cranes carefully positioned the sculptures in place. It had a lasting impact on her. “I attribute my adult love of art to where I lived,” she notes.


You’d be hard-pressed to find a better champion of Amarillo than Hope Stokes, director of brand management for the Amarillo Convention & Visitor Council. Born and raised in the Texas Panhandle city, she graduated from nearby West Texas A&M University and her first job in the tourism industry was as an intern at the council. Stokes shared with us her love of her hometown.

What is your favorite thing about marketing Amarillo?


Texas is bursting with history.  Ever  wonder how the authenticity and legacy of those landmarks are maintained and upheld for everyone to enjoy? It’s thanks to individuals like Pamela Jary Rosser, Alamo conservator. A ninth generation Texan, Rosser was born in San Antonio and has a degree in fine arts and art history. She studied conservation in Italy with a team that worked on the Sistine Chapel, as well as Mission Concepcion and Mission San Jose. Rosser was kind enough to share her passion for history with us.