• Meet Fallon Allison, Events for Eight ... and Growing

    Events Director Fallon Allison balances events for McGuire Moorman Hospitality’s restaurants, with more to come.

    FROM THE Summer 2018 ISSUE

TXM+E: You run events programs for eight properties. How do you balance this?
: McGuire Moorman Hospitality has eight restaurants—Lamberts, Perla’s Seafood and Oyster Bar, Elizabeth Street Cafe, Clark’s Oyster Bar, Jeffrey’s, Josephine House, June’s All Day and Pool Burger—and does off-site catering and events. Every year, we get busier as we add new restaurants and take on more events, so communication with guests and clients commands a large part of my daily routine. 

TXM+E: What do you enjoy most about what you do?
I love it all! Every day is different, depending on clients’ needs and personalities. Right now, I’m really loving how our off-site events are growing. Going outside the restaurants to cater events opens up a totally new way to be creative with new menu items or décor. Each event has a new, fresh story and viewpoint, so it never gets old.

TXM+E: What has been vital to your success?
So many things! Having a team at McGuire Moorman where you always have support, can ask for advice and know they are there to help is amazing. I cannot tell you how many times I have called one of the people I work with for advice and received an honest answer. I guess this leads straight to the relationships that have been formed over the years.

TXM+E: What is next for you, and for the company’s events?
Big things! I got married recently, so starting a family is in my future. As for events, we are looking to grow again this year with an extra focus on expanding the catering side, which is super exciting for me. Over the summer, we’re usually preparing for graduation events and summer parties. Plus, you can find us catering at Antone’s and at weddings. We are opening a new restaurant with Bunkhouse Group at the Austin Motel, called Joann’s Fine Foods, as well as our first restaurant outside of Texas in Aspen, Colorado.

Gail Davis, founder and president of Dallas-based GDA Speakers, was working in corporate training for EDS when the phone rang. “One of my mentors called me and said, ‘There’s a position in the events department, and I think you should do it. It would be so easy for a working mom,’” says Davis, before adding wryly, “It was clearly someone who had never planned events.” 


If there is a better hair-of-the-dog drink than a bloody mary, we sure don’t know what it is. Visit Beaumont shared its recipe for a tasty Sunday brunch cocktail, and they even made it for eight, so you can treat your friends!


Born and raised in Bryan, about 90 miles east of Village of Salado, Chadley Hollas, Village of Salado’s director of tourism, says he came to the town with one goal: to help Salado become Texas’ best small destination. His favorite thing about his adopted hometown is the people. “They are quirky, creative and hospitable—a neat combination that makes for many good conversations,” says Hollas.