• Meet Fallon Allison, Events for Eight ... and Growing

    FROM THE Summer 2018 ISSUE

    Events Director Fallon Allison balances events for McGuire Moorman Hospitality’s restaurants, with more to come.

TXM+E: You run events programs for eight properties. How do you balance this?
: McGuire Moorman Hospitality has eight restaurants—Lamberts, Perla’s Seafood and Oyster Bar, Elizabeth Street Cafe, Clark’s Oyster Bar, Jeffrey’s, Josephine House, June’s All Day and Pool Burger—and does off-site catering and events. Every year, we get busier as we add new restaurants and take on more events, so communication with guests and clients commands a large part of my daily routine. 

TXM+E: What do you enjoy most about what you do?
I love it all! Every day is different, depending on clients’ needs and personalities. Right now, I’m really loving how our off-site events are growing. Going outside the restaurants to cater events opens up a totally new way to be creative with new menu items or décor. Each event has a new, fresh story and viewpoint, so it never gets old.

TXM+E: What has been vital to your success?
So many things! Having a team at McGuire Moorman where you always have support, can ask for advice and know they are there to help is amazing. I cannot tell you how many times I have called one of the people I work with for advice and received an honest answer. I guess this leads straight to the relationships that have been formed over the years.

TXM+E: What is next for you, and for the company’s events?
Big things! I got married recently, so starting a family is in my future. As for events, we are looking to grow again this year with an extra focus on expanding the catering side, which is super exciting for me. Over the summer, we’re usually preparing for graduation events and summer parties. Plus, you can find us catering at Antone’s and at weddings. We are opening a new restaurant with Bunkhouse Group at the Austin Motel, called Joann’s Fine Foods, as well as our first restaurant outside of Texas in Aspen, Colorado.

South by Southwest (SXSW) returned live this year! The 35-year-old festival infuses on average $16-plus million of consumer spending into the Austin music scene over the course of nine days. The festival returned in March after its cancellation in 2020 and virtual show in 2021. Both the cancellation and virtual show were prompted by health and safety concerns due to the pandemic. 


Located smack dab in the middle of Dallas and Fort Worth, less than a three-hour flight from either the West or East Coasts, is the city of Irving.


In 1927, Hilton Hotels’ founder Conrad Hilton said, "Abilene, Texas, will be well prepared to handle large conventions and please the most fastidious visitor." Nearly 95 years later, Abilene has fulfilled this vision and is excited to welcome back the Hilton family of hotels in the heart of downtown Abilene with a recently announced DoubleTree by Hilton.