• Meet Fallon Allison, Events for Eight ... and Growing

    FROM THE Summer 2018 ISSUE

    Events Director Fallon Allison balances events for McGuire Moorman Hospitality’s restaurants, with more to come.

TXM+E: You run events programs for eight properties. How do you balance this?
: McGuire Moorman Hospitality has eight restaurants—Lamberts, Perla’s Seafood and Oyster Bar, Elizabeth Street Cafe, Clark’s Oyster Bar, Jeffrey’s, Josephine House, June’s All Day and Pool Burger—and does off-site catering and events. Every year, we get busier as we add new restaurants and take on more events, so communication with guests and clients commands a large part of my daily routine. 

TXM+E: What do you enjoy most about what you do?
I love it all! Every day is different, depending on clients’ needs and personalities. Right now, I’m really loving how our off-site events are growing. Going outside the restaurants to cater events opens up a totally new way to be creative with new menu items or décor. Each event has a new, fresh story and viewpoint, so it never gets old.

TXM+E: What has been vital to your success?
So many things! Having a team at McGuire Moorman where you always have support, can ask for advice and know they are there to help is amazing. I cannot tell you how many times I have called one of the people I work with for advice and received an honest answer. I guess this leads straight to the relationships that have been formed over the years.

TXM+E: What is next for you, and for the company’s events?
Big things! I got married recently, so starting a family is in my future. As for events, we are looking to grow again this year with an extra focus on expanding the catering side, which is super exciting for me. Over the summer, we’re usually preparing for graduation events and summer parties. Plus, you can find us catering at Antone’s and at weddings. We are opening a new restaurant with Bunkhouse Group at the Austin Motel, called Joann’s Fine Foods, as well as our first restaurant outside of Texas in Aspen, Colorado.

You’d be hard-pressed to find a better champion of Amarillo than Hope Stokes, director of brand management for the Amarillo Convention & Visitor Council. Born and raised in the Texas Panhandle city, she graduated from nearby West Texas A&M University and her first job in the tourism industry was as an intern at the council. Stokes shared with us her love of her hometown.

What is your favorite thing about marketing Amarillo?


Texas is bursting with history.  Ever  wonder how the authenticity and legacy of those landmarks are maintained and upheld for everyone to enjoy? It’s thanks to individuals like Pamela Jary Rosser, Alamo conservator. A ninth generation Texan, Rosser was born in San Antonio and has a degree in fine arts and art history. She studied conservation in Italy with a team that worked on the Sistine Chapel, as well as Mission Concepcion and Mission San Jose. Rosser was kind enough to share her passion for history with us.


Gail Davis, founder and president of Dallas-based GDA Speakers, was working in corporate training for EDS when the phone rang. “One of my mentors called me and said, ‘There’s a position in the events department, and I think you should do it. It would be so easy for a working mom,’” says Davis, before adding wryly, “It was clearly someone who had never planned events.”