• Meet Kathryn Dagar-Albarado, Dagar’s Catering

     
    FROM THE Spring 2018 ISSUE
     

    Kathryn Dagar-Albarado of Dagar’s Catering expands on 65 years of success in Austin.

Dagar’s Catering, formerly Dagar’s Cafe, was founded in 1952 by the late Freddie Dagar on Austin’s historic Sixth Street. Dagar eventually transitioned the business to accommodate weddings and events. Over the years, Dagar’s has earned a reputation as a trusted caterer, serving influential public figures like former Presidents Bill Clinton and George W. Bush, and developing a special relationship with First Lady “Lady Bird” Johnson through many of her private dinners and events.

Three generations later, Dagar’s is celebrating its 66th anniversary. Kathryn Dagar-Albarado, president and owner, is the family’s third generation to run the business. Along with running Dagar’s Catering, in 2009, she launched dna events, a fullservice hospitality company that specializes in venue and events management. 

TXM+E: What was your first role in the family business?
KDA:
When you grow up in a family business, it is hard to say what your true first job would have been. I learned very early to be a prep cook, a dishwasher, a warehouse employee. The first job I can actually remember is going with Dad to Camp Mabry on Sundays and cutting pies and icing down tea and water cups. It was great being with my dad and grandfather.

TXM+E: What do you enjoy most about what you do?
KDA:
Thank-you letters and great reviews. There is nothing more satisfying than a satisfied client!

TXM+E: What led you to a career in this industry?
KDA:
Wanting to be with my family. Dagar’s Catering has taken care of three generations. Although we all have degrees in a variety of fields, the pull of the business is undeniable. 

TXM+E: What has been vital to your success?
KDA:
Honesty! I tell people all the time the best thing about me is that I am black and white, and the worst thing about me is that I am black and white. Dagar’s Catering is very transparent about our services and what we can provide to you as the end client. Under promise, over deliver!

TXM+E: What’s next?
KDA:
Always adapting to what is around us. We have always wanted a venue, but who knows what the cards hold. The market is a bit flooded right now, but I know I want to continue expanding our current product line and services. 

When it comes to meeting at the Austin Convention Center, the numbers are forever in your favor. Let’s start with six. That’s how many full city blocks the convention center extends in the heart of the downtown business district. Or 12,000—the number of hotel rooms within a two-mile radius of the venue. Twenty-thousand is how many wireless devices that can be simultaneously connected, ensuring all of your guests won’t miss a meeting, Zoom call, presentation or email.  

 

 

Keep your eye on the skyline of Austin. The sustainably focused hotel brand, 1 Hotels, is coming to a mixed-use hotel, residential and retail project currently under construction at the meeting of Waller Creek and Lady Bird Lake. The property will be the tallest tower in Texas and will overlook the historic Rainey Street district.  

 

South by Southwest (SXSW) returned live this year! The 35-year-old festival infuses on average $16-plus million of consumer spending into the Austin music scene over the course of nine days. The festival returned in March after its cancellation in 2020 and virtual show in 2021. Both the cancellation and virtual show were prompted by health and safety concerns due to the pandemic.