The city of Frisco, just 20 minutes north of downtown Dallas, is a modern-day boomtown. Its population has tripled since 2004, a feat outshined only by the number of new developments underway, including The $5 Billion Mile with Dallas Cowboys’ world corporate headquarters and three large developments with two boutique hotels. There’s also the growth at Dr Pepper Arena, Dr Pepper Ballpark, Toyota Stadium and Embassy Suites Dallas- Frisco/Hotel, Convention Center & Spa.

At the helm is Frisco Convention & Visitors Bureau Executive Director Marla Roe, CDME, CTA. A Texas native, Roe earned a degree in business with a minor in marketing, and had a career in hotels and at the Arlington CVB before she joined the Frisco Convention and Visitors Bureau in 2004. At the time, she was the CVB’s first and only employee.

“The biggest challenge was that I wanted to do everything in Frisco now, but it was a new and small operation, so I had to temper that drive for a bit—we had to trot when we wanted to run.”

Now, with 10 employees and a budget of $2.1 million, “the growth has been nonstop.” Roe credits partnerships between the CVB, city leaders and the Economic Development Corporation. “They really understand and support the tourism industry,” she says. “Even our business meetings are fun and exciting because we are on the same page and get along so well.”

Married with two daughters, ages 18 and 21, Roe runs marathons, cook, reads (“I’m not happy unless I’ve got four books on my Kindle,” she admits) and attends sporting events for the Rangers, Dallas Stars and the Cowboys.

A work challenge for Roe’s team now: “We sometimes step on each other’s feet when booking space; there are so many new hotels and they don’t always have their sales teams set up,” she says. Sounds like a good problem to have.

You’d be hard-pressed to find a better champion of Amarillo than Hope Stokes, director of brand management for the Amarillo Convention & Visitor Council. Born and raised in the Texas Panhandle city, she graduated from nearby West Texas A&M University and her first job in the tourism industry was as an intern at the council. Stokes shared with us her love of her hometown.

What is your favorite thing about marketing Amarillo?

 

With the onset of the coronavirus pandemic, most people are working from home. Many are social distancing or quarantining with their children, who have transitioned to online classes. Restaurants, bars, coffee shops, offices, stores and so much more have been temporarily shut down in many states, affecting daily life in the most unexpected of ways.

 

The Centers for Disease Control and Prevention on Sunday recommended that all gatherings of more than 50 people be cancelled or postponed for the next eight weeks, in order to prevent the spread of the novel coronavirus, COVID-19. The recommendation covers events like parades, concerts, festivals, conferences, sporting events, weddings and more.