Mary German knows a lot about personality. As a certified StrengthsFinder facilitator and coach, she helps people identify their strengths and “find their paths based on who they are to their core,” she says.

As senior vice president of operations at the Arlington Convention & Visitors Bureau, German has served in various roles at the ACVB since 1991 and was recently named an honoree for the Women in Tourism category by the Dallas Business Journal. 

German has earned several certifications including Certified Tourism Ambassador, Certified Destination Management Executive and Certified Meeting Professional. She is a member of Destination Marketing Association International and Texas Association of Convention & Visitor Bureaus, a professional member of the National Speakers Association and National Speakers Association North Texas Chapter, and a lifetime member of the Texas Alliance of Convention, Meeting and Event Operations Managers. She serves on the Destination Marketing Association International Advocacy Committee.

During her tenure at the ACVB, German was instrumental in bringing the city’s trolley program to life. The transportation system, which began in 1996, has been one of the keys to Arlington’s success in attracting meetings and events. “We had one hotel next door to the convention center, and other hotels close, but not within walking distance,” German says. “We required some sort of transportation.” 

That transportation turned out to be a thriving trolley program that services 23 hotels in Arlington. The ACVB works with planners to arrange trolley service—sometimes free trolley service—based on room night consumption. German says, “It was a unique and creative way to bring another amenity to our community,” something German continues to strive for as she oversees the ACVB’s other strategic initiatives.

Nickole Kerner Bobley describes her childhood in The Woodlands as charmed. Summer days were spent exploring the community just north of Houston. One of her favorite activities was watching the installation of The Woodlands’ iconic public art. She and her friends would sit in awe, perched on their bikes, as the giant cranes carefully positioned the sculptures in place. It had a lasting impact on her. “I attribute my adult love of art to where I lived,” she notes.


You’d be hard-pressed to find a better champion of Amarillo than Hope Stokes, director of brand management for the Amarillo Convention & Visitor Council. Born and raised in the Texas Panhandle city, she graduated from nearby West Texas A&M University and her first job in the tourism industry was as an intern at the council. Stokes shared with us her love of her hometown.

What is your favorite thing about marketing Amarillo?


Texas is bursting with history.  Ever  wonder how the authenticity and legacy of those landmarks are maintained and upheld for everyone to enjoy? It’s thanks to individuals like Pamela Jary Rosser, Alamo conservator. A ninth generation Texan, Rosser was born in San Antonio and has a degree in fine arts and art history. She studied conservation in Italy with a team that worked on the Sistine Chapel, as well as Mission Concepcion and Mission San Jose. Rosser was kind enough to share her passion for history with us.