• Meet Obed Morales

    POSTED August 20, 2017

These interviews are part of a series that highlights new hires within the industry. Have you recently started a new role or do you know someone who has? Submit your ideas to brittany.trevick@tigeroak.com.

Obed Morales was recently hired as general manager of Embassy Suites by Hilton Dallas Fort Worth North.

1. What are you looking forward to the most in your new role as General Manager?

There are three things I’m most excited about: joining an organization like Atrium Hospitality, becoming a member of an exciting community like Grapevine, Texas, and of course, having the privilege of re-introducing the all new Embassy Suites DFW North in Grapevine that is in the final stages of a multi-million renovation. I, along with the entire team, am very excited for our future guests to enjoy the new space.

2. How do you think past experiences have prepared you for this role?

I have been in the hotel industry for 15 years, 13 of them with Hilton and the Embassy Suites brand. You can say I have a strong passion for the Embassy Suites brand. I am confident I know what guests expect of Embassy Suites, as well as airport hotels since I have previous experience in the O’Hare market.

3. How did you get into the industry?

I started my career as a night auditor at the Embassy Suites O’Hare. I quickly gained a passion for the industry, and realized it was where I wanted to grow my career. After six months of working overnight shifts, I was promoted to front office manager, and from that point forward I move up the hospitality ladder and have never looked back.

4. What are you hoping to achieve in your new role?

I am excited to be working for Atrium Hospitality, a rapidly growing hotel and asset management company. It is very motivating to be a part of an organization that is a leader in the industry, has incredible growth potential, and is so passionate about its employees, guests, and properties. With the current public space renovation nearly complete, and the future guest room renovation approaching, I am certain we will make this hotel the place that companies and families will call home.

5. What do you enjoy most about the industry?

There is no question that my favorite part of the industry is the opportunity to be a leader both in the hotel, and in the community. I thrive on creating memorable experiences for our guests and associates, and am looking forward to embracing Atrium’s core values of Perseverance, Respect, Service, and Teamwork while re-introducing a best-in-class hotel to Grapevine.

Dallas is famous for a lot of things, but one you may not be aware of is its claim to fame as the home of the frozen margarita! In 1971, Dallas inventor, entrepreneur and restaurateur Mariano Martinez invented the frozen margarita machine, adapting it from a soft-service ice cream machine. That first machine now sits in the Smithsonian National Museum of American History.


Don’t expect the standard extras. 


The iconic Hotel Crescent Court—situated in the heart of Dallas’ vibrant Uptown— recently celebrated the completion of the $33 million overhaul to its lobby, guest rooms, lavish suites, corridors, and spa and fitness center. To celebrate the momentous occasion, Hotel Crescent Court invited VIP guests to a special unveiling. As a Lone Star landmark, Hotel Crescent Court’s 186 rooms and 40 lavish suites reflect gracious Texas hos - pitality including a private bar, custom bath products and thoughtful touches.