Texas Meetings + Events would like to offer its sincere condolences to family, friends and colleagues of Monroe Jost, founder of Irving-based J&S Audio Visual (JSAV), who passed away on April 6, 2019.

Born in 1947, Jost was a passionate entrepreneur who was not afraid to take risks. In 1986, he purchased Hoover Audio Visual by taking out a loan that had to be paid back in 12 months. Unconcerned with the timeline, Monroe was confident that if he focused on one aspect of the business—customer service—he would be able to quickly grow a client base and generate enough revenue to pay off the loan. And he did.

Over the next 30 years, he led the company’s expansion into other U.S. markets and abroad, growing JSAV from a dozen employees to 650. As JSAV continued to expand, Jost stayed true to his core tenet that the business is all about people and relationships.

In 2014, Jost’s son Kevin became president of JSAV but Monroe Jost continued to lead the company as CEO. On March 21, he officially announced his retirement.

Jost promoted an open-door policy, encouraging employees at all levels to meet with him personally. He traveled the country, visiting the company’s branch offices and the many hotel and event properties where JSAV maintains on-site offices. He ran JSAV with the firm belief that if the employees enjoyed their jobs and were having fun, their happiness would be passed along to their clients and customers. His legacy will continue because of the core values he practiced and instilled in his team.

A Kansas farm boy who served in the Vietnam War, Jost also founded SGSO (Serving God, Serving Others), a disaster relief organization.

He is survived by his wife, Karen and his sons Todd and Kevin.

Gail Davis, founder and president of Dallas-based GDA Speakers, was working in corporate training for EDS when the phone rang. “One of my mentors called me and said, ‘There’s a position in the events department, and I think you should do it. It would be so easy for a working mom,’” says Davis, before adding wryly, “It was clearly someone who had never planned events.” 


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This week, I was invited to experience the new direct flight from Dallas to Monterey, California (yeah, I know—tough job, right?). The night before, I stayed at The Aldophus Hotel in Dallas (seriously, I can’t believe I get paid for this) and enjoyed a wonderful tour of the property with Kristin Crawford, director of sales.