• New Festival Benefits Texas Food & Wine Alliance

    POSTED August 8, 2021

Sendero Provisions Co. and Lone Star Brewing are hosting the first-ever River Rodeo, a music festival along the Guadalupe River. The one-day festival takes place Saturday, August 14, 2021, at Rockin R River Rides' outdoor concert space in New Braunfels' historic Gruene District. Festival-goers can rent a tube and float the Guadalupe River before the concerts begin, and camping will also be available on-site. The festival will feature musical acts like Houndmouth, Fruit Bats, Buffalo Nichols and more. It will benefit the Texas Food & Wine Alliance (TFWA), an organization that provides grants, educational programs and events that benefit the south Texas culinary community. A percentage of each ticket sold will go towards TFWA programs. 

"We are excited to be a part of River Rodeo and celebrate good music, good drinks, and good times outside in the land of Texas. Live music has always been at the core of our brand and we couldn't think of a better place to reignite in-person events than by the river in Gruene,"  said Daniel Crawford, Brand Manager for Lone Star Beer. 

The Nelson Family Life Foundation, established by the Nelson family, owners of Kalahari Resorts and Conventions, has committed to donating $1 million over the next five years to Texas-based non-profit organizations. The first financial distribution will take place on Saturday, August 14, with "Sculpting the Future," and represents the foundation's first major


On September 1, over 1,500 businesses across the country illuminated their buildings with red lights to draw attention to the devastation that the live events and performance art industries have faced as a result of the COVID-19 pandemic.


According to a survey commissioned by the American Hotel & Lodging Association (AHLA), frequent travelers feel safer when hotels adhere to AHLA's Stay Safe guidelines, which detail cleaning protocols for hotels during the COVID-19 pandemic.