Sendero Provisions Co. and Lone Star Brewing are hosting the first-ever River Rodeo, a music festival along the Guadalupe River. The one-day festival takes place Saturday, August 14, 2021, at Rockin R River Rides' outdoor concert space in New Braunfels' historic Gruene District. Festival-goers can rent a tube and float the Guadalupe River before the concerts begin, and camping will also be available on-site. The festival will feature musical acts like Houndmouth, Fruit Bats, Buffalo Nichols and more. It will benefit the Texas Food & Wine Alliance (TFWA), an organization that provides grants, educational programs and events that benefit the south Texas culinary community. A percentage of each ticket sold will go towards TFWA programs.
"We are excited to be a part of River Rodeo and celebrate good music, good drinks, and good times outside in the land of Texas. Live music has always been at the core of our brand and we couldn't think of a better place to reignite in-person events than by the river in Gruene," said Daniel Crawford, Brand Manager for Lone Star Beer.