• A New Way to Brand Business Meetings at the Omni Dallas Hotel

     
    POSTED May 8, 2017
     

A few days ago, the Omni Dallas Hotel unveiled its “Book a Meeting, Brand the Dallas Skyline” offer. For every meeting or event booked, the hotel will brand the iconic downtown Dallas skyline with the company’s logo or message.

The Omni Dallas Hotel has an exterior LED-lighting system that allows the hotel to display logos, messages, designs and more. And there’s no arguing that the hotel has become a signature landmark of the Dallas skyline, which is considered to be one of the best in the world. So what better way to share your brand? The hotel’s exterior lighting system features 6,660 individual LED-light fixtures at 3 feet each for a total of nearly 20,000 linear feet, or the equivalent to 3.8 miles of lights.

Of course, this isn't the first time the hotel has created a stunning light show. The Omni Dallas has colorfully displayed thousands of light shows that have corresponded with holidays, causes, select company logos, as well as North Texas, national and international events, and much more. Now your company—or your client’s company—can book a meeting or event at the hotel and have its logo prominently illuminate the Dallas Skyline.

With meetings returning to normal as the COVID-19 pandemic levels out, outdoor mountain pursuits are finding more time on meeting agendas. Taking events outdoors not only boosts attendees’ comfort level as they ease back into in-person meetings, time spent in nature is proven to improve brain health and stimulate creative thinking as well.

We’ll be looking at this topic in-depth in the Spring/Summer 2022 issue of Mountain Meetings. Consider this as an introduction to some of the possibilities.  

 

South by Southwest (SXSW) returned live this year! The 35-year-old festival infuses on average $16-plus million of consumer spending into the Austin music scene over the course of nine days. The festival returned in March after its cancellation in 2020 and virtual show in 2021. Both the cancellation and virtual show were prompted by health and safety concerns due to the pandemic.