The Greater Newark Convention & Visitors Bureau has partnered with 10 airports that offer direct flights to Newark to help familiarize travelers with the city.

“Until recently, not much was known about Newark outside of the airport, and our marketing department saw an opportunity to introduce a global audience to all that’s happening here,” says Michael Davidson, executive director, GNCVB. “It’s a big win for the CVB and a win for our airport partners, driving business in both directors.”

Under this new Airport Exchange program, airport partners spotlight Newark in a number of ways, while the GNCVB promotes direct travel routes to those destinations through social media and the Getting Here section of Newark Happening—the CVB’s website

Partners include Bozeman Yellowstone International Airport in Belgrade Mont., where Newark promotions can be found on street pole banners and rack cards; Sarasota Bradenton International in Sarasota, Fla., features Newark on Sarasota’s website; and at John Wayne International Airport in Costa Mesa, Calif., where messaging on terminal monitors is posted.

“We are thrilled that airports were willing to work with us on an out-of-the-box approach to destination marketing,” says Lauren Hall, marketing director, GNCVB, “and hope that it will be a huge success for all parties. 

Hotel Vin and Harvest Hall, opening summer 2020, recently commemorated its topping out onsite of its Grapevine, Texas location. The ceremony celebrated the six-story, 120-room hotel and attached food hall as the gateway to Grapevine’s historic district. Ownership of Hotel Vin and Harvest Hall falls under Coury Hospitality and Vin Depot, dedicated to paving the path for Grapevine’s future.

 

Z Resort’s luxury Hotel ZaZa Austin is now open in the Warehouse District of downtown Austin. Texas charm fuses with the city’s urban essence throughout the new property’s 8,500 square feet of meeting and event space, three beverage and dining concepts, 159 guest rooms, full-service spa and rooftop pool.

 

Airport-friendly hotels’ proximity and amenities add up for extra convenience for planners.