Struggling with complicated, outdated spreadsheets is a thing of the past. Ribyt is an innovative new way to handle every little detail of your event, making event planning easier than ever before. Ribyt is a versatile tool that manages all event guest information and experience, whether it’s for a meeting for 20 or an event for 20,000. 

Eric Murphy, founder and CEO of Ribyt and the experimental marketing agency Pop2Life, noticed a need for an easier way to manage events back in 2006. “Spreadsheets are not dynamic documents,” he says. “They’re static. If one detail changes, you have to update multiple different documents—it’s a very arduous process. So there is more room for error.” This led him to create Ribyt, which “automatically updates all of the adjacent information for you.” 

The platform has been used by many events hosted by organizations like MTV, Disney, AMC and Bravo. Ribyt’s functions range from changing flight information to booking a hotel or arranging ground transportation, allowing for a more personal guest experience.

Event professionals are constantly thinking about how to best stimulate our guests’ senses in order to create the most memorable experience and greatest impact, whether it’s a wedding, corporate meeting or event, fundraiser or social gathering. Many people focus on only three of the five senses: taste, sight and sound. Rarely do planners pay attention to touch or smell. Strategically paying attention to scent and how it interacts with other sensory experiences can greatly impact the overall quality of an event.


Teresa Preza first came to Sugar Land 14 years ago while pursuing a job in event management. Today, she’s assistant director of economic development for the city. Here are some of her reasons for calling Sugar Land her “home sweet home.”

TXM+E: What do you love about living in Sugar Land?


This past December, the HALL Arts Hotel opened in Dallas. Located in the largest contiguous arts district in the country, the hotel features 183 rooms, 19 suites, a rooftop pool, restaurant and lounge, and a state-of-the-art fitness center.