Wanted: Social Media Influencer With Heart
Social media has drastically changed since I was in college. Thanks to Instagram, Twitter and FB, the hashtag symbol is becoming a larger topic when it comes to following, reporting and engaging with companies, friends or events. I personally love following the buzz during events that I cannot attend via hashtags. Savvy event planners can use hashtags to help our industry and business grow.
A study on the important of social media in the meetings and events industry conducted by American Express Meetings & Events found usage of social media has increased in the industry, and about 45 percent of planners see the value in online engagement. Neemah Persad-Celestine is an executive of Hyatt Regency Trinidad, and responsible for all Hyatt Regency Trinidad’s social media, understands this and is an advocate for using social media in all aspects of planning.
Snapchat geofilters are now available at the JW Marriott San Antonio Hill Country Resort & Spa.
Geofilters allow Snapchat users to inform their followers where and when they are someplace with a fun font to represent the area. Whether in a private video or picture to a friend, or on their public story, it’s a quirky way to let people know what you’re up to. Snapchat has recently made it possible for its users to create exclusive geofilters for their events and celebrations.
Recently, Texas Meetings + Events sat down with Courtney Morrow, social media and marketing manager at the Hilton Anatole Hotel in Dallas, to learn how the property is using social media to enhance meeting attendees’ experiences. Here’s what she had to say:
TXM+E: How has social media changed the planning process?
The Greater Wildwoods Tourism Improvement and Development Authority just became even more connected with its visitors.
Early last week, the CVB launched a free mobile app for the area.
The one-touch easy access app provides information on entertainment, places to stay, restaurants, shops and feature an events calendar. Even more fun is the Wildwoods Earth Cam (a 24-hour webcam), a 10-day weather forecast, ocean tides, ocean temperatures, contest information and the destination’s comprehensive vacation planner and guide.
Just as writers experience the dreaded writer’s block, event planners, too, can get stuck in a rut. The Internet is a great place for sparking ideas, but options are limitless. How does one find inspiration with so many different things to search? Pinterest is a classic go-to, but Instagram might be the stronger choice. Instead of scrolling through an endless amount of pictures—some relevant and others completely useless—following someone you admire will give you more successful ideas you can incorporate into your events. We’ve listed a few accounts that boast exceptional ideas.
Getting media to your event takes more than sending a blanket press release with the same information to every journalist you can find on a list. It takes a personalized media pitch for each journalist—and an event that’s unique enough to earn coverage. We gathered 10 tips from PR gurus Karen Henry, owner of The PR Boutique in Houston, and Kellie McCrory, owner of MCA Public Relations in Dallas, on how to get the press to your event.