Salado’s iconic Stagecoach Inn has opened a new event venue: Longhorn Ballroom.

Able to accommodate as many as 200 guests, making it the largest event venue in Bell County, the new Longhorn Ballroom features an adaptable layout able to accommodate any type of event, and includes access to state-of-the-art A/V equipment, Wi-Fi and an on-site restroom and kitchen. Along with the new Longhorn Ballroom, the Stagecoach Inn features several other event spaces that can accommodate both smaller and more substantial groups, including the Sam Houston Room, the Chisholm Trail Room, Ruth’s Room and Dion’s Room.

The newly refurbished 159-year-old, 48-room Stagecoach Inn is a Central Texas landmark nestled among lush landscaping adjacent to Salado Creek.

For more than 300 years, ranching has been a way of life—and business—in Texas. The uniquely Texan ranch experience has captured the imagination of the world, and ranches have served as uncredited “stars” for some of Hollywood’s most iconic productions: from Reata, the fictitious ranch depicted in the classic movie “Giant,” to the glamorous Southfork Ranch, home of the primetime soap opera “Dallas.” Longhorns, horses, cowboys, rodeos, 10-gallon hats and cowboy boots: There is an alluring mystique surrounding Texas ranches.

 

In November, Dallas-based Todd Interests opened Thompson Dallas, part of hospitality brand Thompson Hotels. Thompson Dallas features 219 rooms, including 52 suites, two penthouse suites, and two culinary destinations.

 

When it comes to planning events, planners must be choosy when determining the venue. Setting priorities like location, size, and technological capabilities sets them up for a successful event, but often forces them to weed out dozens of venues due to their limitations. Although sometimes, a venue comes along that provides the perfect location, high-speed technology, and much more without having to compromise.