Starlight Ranch Event Center

Head to Amarillo For Destination Meetings and Events

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According to the city's chamber of commerce, Amarillo – which is Spanish for "yellow" – earned its name from the color of the subsoil of Amarillo Creek and the flowers of the area's yucca plants. The Texas Panhandle city is at the crossroads of the desert and southern plains, as well as a tenacious ranching lifestyle and a creative urban vibe. Here, you'll find the wild beauty of the Palo Duro Canyon and the quirky artistry of Cadillac Ranch.

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