South by Southwest (SXSW) returned live this year! The 35-year-old festival infuses on average $16-plus million of consumer spending into the Austin music scene over the course of nine days. The festival returned in March after its cancellation in 2020 and virtual show in 2021. Both the cancellation and virtual show were prompted by health and safety concerns due to the pandemic. 

Founded in 1987, SXSW has grown from a small collection of concerts centered around downtown Austin's Sixth Street to one of the most important media and industry exhibitions in the world. In 2019, the year before the pandemic, SXSW generated more than $355 million in economic impact for the city.

Tom Noon, president and CEO of Visit Austin, said he was excited to see the in-person return of SXSW. "SXSW is one of the top economic drivers for so many of our local businesses, live music venues, restaurants and hotels."

Omni PGA Frisco Resort, scheduled to open in spring 2023, is now open for group booking requests. 

Located in Frisco, 30 miles north of Dallas, the 500-room resort will feature more than 127,000 square feet of indoor and outdoor meeting and event spaces, including a 22,000-square-foot grand ballroom, an 11,500-square-foot junior ballroom and a 5,000-square-foot event pavilion.

 

Moody Center, a multi-purpose venue located in downtown Austin, opened its doors this past April. The sold-out grand opening show was a Texas-sized celebration featuring artist George Strait with special guests Willie Nelson & Family and Randy Rogers Band. 

 

The Valencia Hotel Group is known for designing spaces that are not only located in desirable destinations but have become desirable destinations in and of themselves. Those spaces are augmented by the group’s renowned service culture that comes from having a well-trained, well-seasoned team of associates who are committed to the company’s emphasis on high-touch service.