South by Southwest (SXSW) returned live this year! The 35-year-old festival infuses on average $16-plus million of consumer spending into the Austin music scene over the course of nine days. The festival returned in March after its cancellation in 2020 and virtual show in 2021. Both the cancellation and virtual show were prompted by health and safety concerns due to the pandemic. 

Founded in 1987, SXSW has grown from a small collection of concerts centered around downtown Austin's Sixth Street to one of the most important media and industry exhibitions in the world. In 2019, the year before the pandemic, SXSW generated more than $355 million in economic impact for the city.

Tom Noon, president and CEO of Visit Austin, said he was excited to see the in-person return of SXSW. "SXSW is one of the top economic drivers for so many of our local businesses, live music venues, restaurants and hotels."

 

Keep your eye on the skyline of Austin. The sustainably focused hotel brand, 1 Hotels, is coming to a mixed-use hotel, residential and retail project currently under construction at the meeting of Waller Creek and Lady Bird Lake. The property will be the tallest tower in Texas and will overlook the historic Rainey Street district.  

 

Located on the River Walk, the Hyatt Regency San Antonio Riverwalk has completed its $38 million renovation just in time for its 40thanniversary. The renovation broke ground in December 2021. The hotel’s 602 guestrooms and 28 suites were redesigned to reflect an upscale urban experience.  

 

The City of Bryan has announced that Jamie Cox will be the general manager of the Legends Event Center, a 122,300-square-foot indoor event facility scheduled to open in late 2022. Most recently, Cox served as general manager of the Publix Sports Park in Panama City Beach, Florida.