Celebrating the completion of its structural framework, Austin Marriott Downtown hosted a unique “topping off” event in collaboration with local spirit masters Garrison Brothers Distillery. In place of the traditional raising of the final beam ceremony, the hotel raised three Garrison Brothers bourbon barrels via crane onto the hotel’s rooftop. The barrels will remain on the roof throughout the construction period until the hotel’s opening in mid-2020, at which time the hotel’s first guests will be treated to an exclusive Austin Marriott–inspired whiskey tasting.

Austin Marriott Downtown will feature 613 guest rooms (including 25 suites), a rooftop pool and bar, three bars, and two restaurants on the ground level. The hotel will also offer more than 60,000 square feet of meeting space, including an exhibit hall with floor-to-ceiling windows along a 170-foot glass wall. The hotel is located across the street from the Austin Convention Center.

Event professionals are constantly thinking about how to best stimulate our guests’ senses in order to create the most memorable experience and greatest impact, whether it’s a wedding, corporate meeting or event, fundraiser or social gathering. Many people focus on only three of the five senses: taste, sight and sound. Rarely do planners pay attention to touch or smell. Strategically paying attention to scent and how it interacts with other sensory experiences can greatly impact the overall quality of an event.

 

Teresa Preza first came to Sugar Land 14 years ago while pursuing a job in event management. Today, she’s assistant director of economic development for the city. Here are some of her reasons for calling Sugar Land her “home sweet home.”

TXM+E: What do you love about living in Sugar Land?

 

This past December, the HALL Arts Hotel opened in Dallas. Located in the largest contiguous arts district in the country, the hotel features 183 rooms, 19 suites, a rooftop pool, restaurant and lounge, and a state-of-the-art fitness center.