Visit Austin just wrapped its sixth annual Airstream tour, which included stops in Baltimore, Washington, D.C., and New York City to promote Austin’s adorable weirdness. “The road trip was a chance for us to take a sample of Austin on the road and show other markets what we have to offer in our city,” says Tom Noonan, president and CEO of Visit Austin. “This series gave us the opportunity to promote the culture, music and creativity of our city.”

To do so, Visit Austin hosted tailgates, musical performances and film screenings across the country while livestreaming many of the activities. During the tour, Visit Austin gave away a trip to Austin and other prizes. For a closer look at this CVB on the road, check out the tour’s official hashtag, #ATXAirstream. 

Event professionals are constantly thinking about how to best stimulate our guests’ senses in order to create the most memorable experience and greatest impact, whether it’s a wedding, corporate meeting or event, fundraiser or social gathering. Many people focus on only three of the five senses: taste, sight and sound. Rarely do planners pay attention to touch or smell. Strategically paying attention to scent and how it interacts with other sensory experiences can greatly impact the overall quality of an event.

 

Teresa Preza first came to Sugar Land 14 years ago while pursuing a job in event management. Today, she’s assistant director of economic development for the city. Here are some of her reasons for calling Sugar Land her “home sweet home.”

TXM+E: What do you love about living in Sugar Land?

 

This past December, the HALL Arts Hotel opened in Dallas. Located in the largest contiguous arts district in the country, the hotel features 183 rooms, 19 suites, a rooftop pool, restaurant and lounge, and a state-of-the-art fitness center.