• Visit Plano Appointed New SMERF and Government Sales Manager

     
    POSTED October 16, 2016
     

Visit Plano has appointed Shane Sorenson as the new SMERF (social, military, education, religious, and fraternal) and government sales manager. Sorenson is replacing Kay Summerville, who has retired after nine years at Visit Plano.

Sorenson has experience working for the Wichita Falls CVB, and has recently earned the Texas Destination Marketer credential. He’s also a Certified Tourism Ambassador, member of TACVB, TTIA, and Event Service Professionals Association.

“Shane’s ability to assess and meet the needs of any group make him a great asset to Visit Plano,” says Mark Thompson, director, Visit Plano, “and [these skills] will ensure his success in this new role.”

Sorenson has been with Visit Plano since March 2014, as the convention services coordinator. With the new appointment, Sorenson is now responsible for booking SMERF and government conventions, meetings, events and scheduling hotel room nights in Plano.

League City CVB manager Stephanie Polk shares her career journey.

Originally from Kentwood, Louisiana, Stephanie Polk, TDM, CTE, first made her mark on the travel and tourism industry as director of marketing for the Beaumont Convention & Visitors Bureau. There, she helped to elevate the city as a destination for recreation travelers and business groups. Wowed by her accomplishments, in 2020, League City brought her on board to lead its marketing efforts. She shares with us highlights and advice from her experience in the industry. 

 

The “Hub City’s” dynamic approach to downtown revitalization, coupled with a community that fosters an environment conducive to growth and progress, paved the way for new developments in the shape of a world-class performing arts theater, luxury stays and a Michelin star-worthy restaurant.

 

Sendero Provisions Co. and Lone Star Brewing are hosting the first-ever River Rodeo, a music festival along the Guadalupe River.