Dallas is famous for a lot of things, but one you may not be aware of is its claim to fame as the home of the frozen margarita! In 1971, Dallas inventor, entrepreneur and restaurateur Mariano Martinez invented the frozen margarita machine, adapting it from a soft-service ice cream machine. That first machine now sits in the Smithsonian National Museum of American History.

As a tip of the hat to this tasty and momentous accomplishment, VisitDallas has introduced its Margarita Mile, a self-guided tour of the most sought-after margaritas in the city. The convention and visitor bureau claims “no bottle of tequila” was “unturned” in the making of this margarita bucket list. The city’s “best and most brazen” margaritas have been curated into one colorful (and free!) app available on Apple Store and Google Play.

League City CVB manager Stephanie Polk shares her career journey.

Originally from Kentwood, Louisiana, Stephanie Polk, TDM, CTE, first made her mark on the travel and tourism industry as director of marketing for the Beaumont Convention & Visitors Bureau. There, she helped to elevate the city as a destination for recreation travelers and business groups. Wowed by her accomplishments, in 2020, League City brought her on board to lead its marketing efforts. She shares with us highlights and advice from her experience in the industry. 

 

The “Hub City’s” dynamic approach to downtown revitalization, coupled with a community that fosters an environment conducive to growth and progress, paved the way for new developments in the shape of a world-class performing arts theater, luxury stays and a Michelin star-worthy restaurant.

 

In 2020, Houston First Corp. (HFC) reported that the city was slated to host 252 meetings and 611,000 room nights. By March 14, the Bayou City had already hosted 115 conventions and 137,400 room nights. Then the pandemic hit, and meetings and events across the country came to a screeching halt.

We asked Michael Heckman, acting president and CEO of Houston First Corp. (HFC) how the health crisis has influenced the organization’s business model moving forward.