• Wyndham Breaks Ground on New Brand in Plano

     
    POSTED September 20, 2022
     
    Photo credit: Wyndham Hotels & Resorts

Wyndham Hotels & Resorts has broken ground on its new extended-stay brand in Plano. The all new-construction brand, operating under the working title "Project ECHO," has 72 hotels in the development pipeline as of the end of the second quarter. The purpose-built, 124-room Project ECHO prototype is just over 50,000 square feet, with individual rooms averaging 300 square feet. 

"This is a milestone moment for Wyndham, as we break ground on our first hotel under this innovative, extended-stay hotel brand," says Geoff Ballotti, president and chief executive officer of Wyndham Hotels & Resorts. "Demand for extended-stay accommodations continues to surge as interest continues to grow among both guests and developers. As the nation's leader in economy and midscale hotel accommodations, this is the ideal time to introduce a cost-friendly and all new-construction brand, starting with this important and growing Texas market."

The Plano hotel is owned by Gulf Coast Hotel Management and is expected to open in the second half of 2023.

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